View the hair and beauty industry from another point of view
Monday, 20 October 2008
It is now over and experienced. Couple of weeks waiting and excitement, and then this afternoon, slight disappointment. I was expecting some real education. I had set my mind to receive tons of information, but no...... most of it was selling things. I already have plenty of stuff. I don't really need any more. I am enthusiast about learning though. I want to see lots of new colors, new techniques how to make different finishes on hair. I want to get ideas so I can practise with my dollys and see what looks good and what may be not. I wanted to see Wella stand, I wanted to see L'Oreal stand and Matrix, but I saw none of them. Some of the biggest names in the industry and they were not there. I have noticed lately that it is so hard to get education from Matrix anyway. What a shame, they really don't realise how much of the market they end up loosing. I chose them to be my semi-permanent color range, but no information, difficulties to get color books and no tools on marketing their products at all. So to me, as a mobile it is difficult to market this to the client. I am only comparing on the fantastic support that I receive from Indola. It seems to me that for them, all the stylists are valuable. I always get the support I need, they are helpful and just visiting their stand, I was told to join to their point scheme which is running and they will give me free stuff.
I must say, there were two stands that I found really good; Habia, educational as always, it is all about education and regulation of the industry and Wahl, to my biggest surprise, Wahl is not only about clippers!!! Positive surprise, even though I knew that they do hairdryers, cause I have the limited edition pink one, they also do curlers, hearted rollers, heated bendis, the range is wide and almighty. And I loved their show, so did all the young girls who were screaming to the young boys on the stage...... They did have a lots of fun in there, but also , they really did the show case what can be done with the correct clippers. And I could not believe my ears, they do run academy as well!!!!! Something for me to look into. The biggest surprise from their stand was something I have never even thought, female cuts with clippers. Apparently you can use the clippers very much in the same way than you would use a razor. They can give you a soft, but textured finish and are excellent to cut a long hair, that's right, cut it, not to shave it. In front of my eyes they created a nice bob! Absolutely something to look into. And I must admit that their stage show was quite something. There was a young martial artist girls kicking into the air and showing off her skills. Impressive, and very different. I liked it a lot. Free stuff was thrown to the audience, unfortunately I got nothing..... The show lasted 45 minutes and it was worth of watching. I learned a lot, and got some ideas. So watch out dolly, here comes my cordless clippers......
I am a practising muslim hairdresser. I am passionate of my profession and belive that we all need a bit of fairy glitter in our lifes weather we cover it or not. And I think that every muslim woman should be able to walk in to the salon and be able to get the service without compromising their beliefs or principals.